Sales channel

We will explain the sales route. 

The sales channel is the distribution channel through which goods are sold. 
It is the flow of the sales route of the product. 

Sales routes differ depending on the type of product. 
Product types are roughly classified into the following two.

  • Consumer goods
    are products used by consumers. 
    Used for everyday life.
  • It
    is a product used by production goods companies and middlemen . 
    Raw materials, parts, equipment, etc.


will explain the distribution channels of “consumable goods” and “production goods”¬†

‚Ė† 1.¬†

There are three basic forms of sales channels for¬†consumer goods¬†“consumer goods”.

  1. Manufacturers->
    The easiest way to sell from a consumer manufacturer directly to a consumer. 
    There are ‘mail order sales’, ‘door to door’, ‘direct sales from manufacturers’
  2. Manufacturers-> Retailers-> Consumers
    ‘ sales offices and salespersons sell directly to retailers.¬†

    The reason for choosing this form is

    • Depending on the nature of the product
    • When a suitable wholesaler can not be obtained
    • When we want to thoroughly enforce the marketing power of manufacturers
    • When the intention of the retailer who wants to exclude the wholesaler is strong

    And so on.

  3. Manufacturer-> Wholesaler-> Retailer-> It
    is a form to sell from a consumer manufacturer to a retailer using a wholesaler. 
    It is the most basic form of distribution.

2. There are two basic forms of sales channels for production¬†goods¬†“production goods”.

  1. Manufacturers-> Industrial Demanders An
    “industrial demander” is a company that uses “production goods”.¬†

    The characteristic of ‚Äúproduction goods‚ÄĚ is that the purchase of production goods is concentrated on a large number of ‚Äúindustrial customers‚ÄĚ.¬†
    Therefore, we deliver directly to “industrial customers”.¬†

    It is a product used for make-to-order production. 
    It is an aircraft or a ship.

  2. Manufacturers-> Distributors-> Among the industrial consumer
    “production goods”, “standardized products”, “probably produced products”, “low-priced items”, “low-consumption items”, etc. , Sell using intermediaries.

Knowledge of sales management

What is sales management? 

Every company sells products and services and earns sales (revenue). 
Most companies do sales management. 

But, surprisingly, I do not know what kind of sales management work is or what kind of flow. 

Sales management manages information about the sales of goods and services. 

A series of sales and management flow, that is, management of operations and information from order receipt to delivery, delivery, and collection of goods. 

For example,

  • What (product),
  • Where (customer),
  • How much (quantity),
  • When (delivery date),
  • How much (price)

What did you sell for

  • Do you always give the price of the sold item?
  • When do you pay for purchased goods?

Etc, is to manage information about the sale of goods. 

Sales management is a direct activity of a company or company to gain sales and profits. 
It is a function that every company needs. 

It is very important. 

This website provides an easy-to-understand summary of sales management operations and the contents and sales management system related to sales management. 

I hope that it will help you to study sales management and sales management systems from now on. 

This homepage is classified as follows.

What is sales management

From “What is sales management?”, “Sales form”, “sales channel”, “flow of sales management business” and so on are explained.

Sales order management

We will explain the work of order management From 
quote to contract, we will explain the order.

Shipping management

Describes the operation of shipping management. 
It is the shipment of the product.

Billing and collection

We will explain the operations of “billing and collection”.¬†
“Billing” and “Collection”.

Purchase management

Describes the operations of “Purchase Management”.¬†
We will explain from the request for quotation to ordering and payment.

Inventory control

I will explain inventory management work. 
We will explain stock receipts and payments, physical inventory, and purchase requisitions.

Sales management system

Describes a sales management system and systems related to sales.

Ordering method

We will explain the types of ordering methods, the quantitative ordering method of typical ordering methods, the periodic method, the double bin method, etc.


I am the owner of this homepage.

What is the difference between “Risk Management” and “Crisis Management”? What you need to know for effective risk management


Help to improve the corporate strength

imageThe words “risk management” and “crisis management” have a similar sound. It is often confused because it is often used in similar contexts. However, in fact, risk management and crisis management have different targets to manage. This article explains the difference between risk management and crisis management.

With crisis management

Crisis management is “managing the situation so that the situation won’t get worse with regard to the trouble that has already occurred.”

For example, it is crisis management to quickly evacuate employees to a safe place when an earthquake occurs. In the business scene, crisis management also includes handling when there is a defect in the product sold, and handling when the account operated by your company has been heated up.

Crisis management is required to get out of the negative phase and quickly return to normal times.

Crisis management is required to get out of the negative phase and quickly return to normal times.

Risk management (hereinafter referred to as risk management) can be defined as “an activity to prepare for possible crisis / danger.”

In the previous example, risk management is to conduct evacuation drills in preparation for the occurrence of an earthquake, or to store emergency supplies. In addition, it is also part of risk management to manualize the measures to be taken when problems such as the outflow of defective products and the SNS fire occur, and to secure personnel for measures in advance.

If crisis management is “response to a situation that has already happened”, then risk management can be said to “prepare for a situation that has not happened yet.”

Of course, it is impossible to prepare for all possible risks in the future, so it is necessary to give priority to work on risk management after comprehensively evaluating the possibility of occurrence and the impact if it actually occurs. There is. In addition to preparing for individual risks, it is one risk management to have an internal system that can move quickly and flexibly whatever risks are manifested.

Why is risk management focused now?

Crisis management and risk management are both important activities, but in recent years, risk management has attracted particular attention.

The world situation is changing at a rapid pace, and the domestic market is shrinking day by day. In order to overcome the current situation in this tough market, it is essential that we always keep an eye on the surrounding situation, make quick and optimal decisions every time, and move forward.

A crisis is inherent in business, but it is not possible at the very least if you were thinking about countermeasures after the crisis.¬†Therefore, ‚ÄúRisk management‚ÄĚ is emphasized to predict possible risks and to move quickly in case of emergency to minimize damage.

“If you have it, you won’t get ugly”

There may be many Japanese companies who are in danger of shrinking their domestic market due to recession or declining birthrate.¬†In order to continue to grow as a company, the need to embark on an ‚Äúadventure‚ÄĚ, such as launching a new business or entering an overseas market, is increasing, and the importance of risk management is expected to increase in the future.¬†There is a word, “If you have prepared, there is no ugly,” but by preparing for the risk, you will be freed up your mind to challenge your “adventure”.¬†First of all, how about trying risk management from a familiar place?