Brand valuation by Interbrand
brand value calculation brand evaluation
Brand Valuation Consultancy – Brand Valuation (Brand and Logo Value Estimation)
Brand ratings and ratings are conducted annually by companies and institutions around the world.
But among the vast numbers of branding firms (and some of them doing it scientifically and others doing it as an income-generating business), Interbrand has a relatively high reputation.
Since 1988, the company has been continuously evaluating brands and continues to do so.
Interbrand, while striving to apply the precise scientific principles in the pricing of brands, insists that this method of calculation does not exclude brands from the world of space and its results do not merely translate into a rigorous academic report.
For this reason, the philosophy of the brand equity model is as follows:
Brand valuation formula – independent of its structure and design – should eventually account for brand equity in the outputs of a business.