What is Brand Management | Nine Elements Essential for Brand Management

Brand management

“Brand management” is often defined as follows when searching on Google.

Brand management

is the ongoing activity to increase brand equity.

  • Brand management is an activity that constantly cycles the improvement cycle in order to raise the value of the brand owned by the company itself, as well as the value of the company as a whole
  • Brand management is a management method that comprehensively manages brands in favorable conditions for companies

However, if you look at these definitions, do you see clear images of what “brand management” is “what” “what to do”?

Humans can not do things that can not be imaged. Especially brand management is an effort involving many team members, but it is self-explanatory that brand management does not work unless we have common recognition that “what” and “what to do” with brand management.

The author of this blog k_bird defines “branding” as follows so that it can be used effectively in practice.

What is branding?

  • A brand is a thing or service that accompanies “empathy” with “a unique role” for consumers.
  • Branding refers to efforts to create identity and empathy as “as much as possible” and “as strong as possible”.
  • The merit is a long-selling brand based on “nominated purchase” that goes beyond “impulse buying request.”

And, based on the above definition of “branding”, “definition of brand management” is as follows.

What is brand management?

  • What: Business activities that create empathy for the brand
  • What to do: to properly manage so that its effect is maximized

And in order to make it easier to make this definition practical, it is organized into the following nine elements.

  1. To properly manage the corporate brand
  2. Appropriate management of multiple brand portfolios
  3. To properly manage organizations and human resources that carry out brand management
  4. To properly manage the design policy of the brand
  5. Proper management of branding (process) and results
  6. To properly manage response to market changes
  7. To properly manage the brand market price
  8. Make the best use of brand equity (assets)
  9. To properly manage intellectual property rights of brands

Let’s explain in order below. If you would like to know more detailed brand management method, please visit each landing page


If when your mother comes back from the supermarket – loaded with shopping bags – instead of helping her “steal” the receipt and think, “Will he do his best?” or “Is there a way to reduce these costs?”, then you could be a perfect business management consultant. What is it about? Of one of the professional figures most sought after by companies so much to be considered “unobtainable”, at least according to what emerges from the latest survey Excelsior-Unioncamere on the needs of companies. But how do you become a business management consultant? Skuola.net explains it with Virgin Radio in the weekly appointment with the “unobtainable” professions within the Buongiorno Dr Feelgood broadcast.

– To become a business management consultant, after middle school, it would be preferable to register with the technical and technological institute for administration, finance and marketing. In such a way that you can acquire, albeit in a generic way, the basics of the job you dream of doing. After high school, however, the choice is mandatory because to practice this profession you must achieve a degree in economic disciplines, choosing from all courses in economics and business or management engineering, but it would be better in business economics because it gives you the necessary preparation for then, tomorrow, being able to run a business. Finally, after graduation, it is preferable that you do a master’s degree. To expand your knowledge and also the possibilities of finding a job.
– But what exactly does a business management consultant do? As it is easy to guess from the name, it deals with providing advice to companies (but also banks), in particular, manages the business plans to increase competitiveness on the market and, above all, analyzes the budget costs to ensure that waste is reduced to a minimum. In any case, specifically, his duties according to Isfol data are:
-Study strategies to improve the company’s performance
-Drawing industrial accounting systems
– To advise investments
– Make financial planning and management control
– Make economic and financial projects for companies
– Provide economic advice
– Develop organizational proposals for the marketing area of companies
– Formulate proposals to improve process efficiency
-Analyze data or information of an economic nature
– According to the online blogs in the sector, a recent graduate business management consultant earns, on average, between 2200 and 2500 euros gross per month. While it comes to almost 4000 euros gross per month for those with more experience. However, from what emerges from the network, there are many business consultants who work as freelancers. And in this case, of course, the monthly salary is not calculable because it depends on both the amount of work and the type of customer.
– To become a perfect business management consultant there are personal characteristics that facilitate career advancement. It is fundamental to know how to communicate with others, whether they are colleagues or potential clients. Very important ability, this, to expose their ideas. Another required capacity is an excellent knowledge of the computer. Basic tool for those who dream of doing this job. Finally, it is important to be resourceful, innovative, confident in their abilities and, above all, with strong “problem solving” skills.

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