What is power management

What is power management

This time I will explain power management.

What is power management

By reading this sentence, you can learn what power is in an organization and human resource management and learn what to pay attention to as power management.

What is power in the organization and human resources management

First of all, let’s think about what is power in the organization and human resources management.

Leaders in corporate organizations are leading the organization by demonstrating leadership to achieve business goals, but in doing so leadership, as well as power, is required.

Examples of power here include power derived from relative status, ability to give knowledge and rewards, ability to give fear to members, things liked by everyone It can be raised.

By organizing these, the power in the organization and human resource management can be summarized into the following four.

① Award punishment: Those who can exercise their power to members with the power to affect the annual income and career of their members

② Justification: Power that comes from the satisfaction that is not a personal loss account. Ability to make me think that “Because it is an order of the representative director

③ Identification: The power generated by being psychologically unified. Ability to think that “for this person, it will not be a holiday attendance”

④ Information: Power based on having professional knowledge and superior information

Regarding these powers, they are not concentrated on only one leader, but they exist dispersedly within the organization.

For example, members with a higher level of expertise than a leader for a particular task will recognize that the person has power.

In this way, the power exists dispersedly within the organization, but when each person uses power only to achieve their goals, it becomes a political activity in the organization and that power It falls into an unfavorable state for the organization or group to which the member belongs.

On the other hand, if the power is appropriately distributed within the organization, it is also possible to manage all employees.

Such a process is accomplished by ” powerful” empowerment by power grabbers who give power to other members.

However, empowering members who are not capable of managing all participating groups will pose a risk to the organization as it is.

About power management

Let’s think about power management next.

Power management is to manage the balance of power, including the members around, membership, power usage, environments etc., to achieve the goal.

So, what is power management specifically for achieving the goal?

The flow of power management is as shown in the above figure.

First, let’s clarify what kind of goal we want to achieve.

Next, with regard to the achievement of the goal, since it is difficult to achieve many things by oneself alone, members of the organization will grasp the members who will become key persons in action to achieve the goal.


Members belonging to the organization have their own values and ideas even if they belong to the same organization, and their respective goals themselves are also different, but in order to achieve their goals, It is necessary for such members to act according to their own ideas.


On top of that, I will try to grasp the dependency relationship between myself and the key person, the contents of the power each of them and their situation.


And what kind of power is necessary for achieving your goal, where you are derived from, and what you should do in order to make your own power bigger Thinking, we will actually lead to action.


Let’s take a concrete example.


Assuming that Mr. A, a newly appointed salesperson, has set up the development of new customers as the target at the beginning of the fiscal year, how do we go about realizing the goal by performing power management?


Among the senior employees of the same sales department, Mr. B was an excellent employee in developing new customers, so Mr. A is a key person to achieve the goal (= development of new customers).


Mr. B actively participated in an exchange party at a different industry etc. outside the company in order to develop new customers and used the network that expanded there to develop new customers. It can be said that it is B’s power.


Since Mr. A did not have the opportunity to participate in an outside event such as a different industry exchange meeting, since Mr. B’s power is highly likely to be useful for A’s achievement of goal, Mr. A will give Mr. B I asked them to participate in a different industry exchange meeting together, and decided to utilize the personal connections that I extended.


In this way, we have tackled achievement of the goal of cultivating new customers by strengthening the power that Mr. A originally possesses through having him share the know-how (power) of Mr. B (= empowerment) It is.


In this way, compare the power of your key person with your own power, consider what power you need to achieve your goal, what you need to strengthen that power, and exercise your power We will develop strategies and tactics for it, and we will effectively utilize timing and combinations etc. to contemplate.



I have explained power and power management in the organization and human resource management.


If we can effectively utilize the power of the members of the organization, we can advance the goal of the organization itself and the individual’s goal, but if it is used for political activities within the organization, It will affect.


It is important that those who are entrusted to the leadership of the organization pay attention to the power management among the members, in addition to exercising power to achieve their goals.

انوع برند

What is Brand Japan

It is the largest brand value evaluation survey in Japan, with more than 50,000 consumers and business people evaluating a total of 1,500 brands of companies, products, and services. It is useful for verifying the results of marketing practiced in the past, setting future targets. We will utilize survey result data to support brand building.

brand branding
brand branding

Brand · Japan 5 points

People in charge of PR, management planning, marketing, must work together. 
It is a tool to visualize the strong image of brand strategy planning, “image of a brand” in the head.

“Brand Japan” will be celebrating the 18 th year this year with a survey that consumers and business people evaluate the value of the 1,500 brands by over 50,000 consumers and business people. On the report and the data CD-ROM, you can analyze with competitors and analyze with aging from the brand name and company name, and you will see the characteristics of your own brand and the direction you want to aim. In addition, objectivity and reliability as indicators are high, cost performance is also outstanding and has received high popularity.

We are cooperating with authoritative people and investigating with a highly objective system of committees.

At Brand Japan, we invite people active in the world of brand theory, marketing analysis and statistics to invite accurate aggregation and analysis from a fair and objective point of view, and invite people from the Brand Japan Planning Committee “From the first survey.

We survey by our own method and visualize brand evaluation that Japanese society holds.

Nominated brand 1,500 was elected in September ‘Brand Recruitment Survey’, and in November ‘s Survey, it was divided into Consumer Market (BtoC) Edition and Business Market (BtoB) Edition, with more than 50,000 consumers and businesses People appreciated the brand. The survey results are published as a report in March of the following year.

Three steps of brand value evaluation


1. Brand recall survey _ September Previous
election of brands memorized in people
At Brand Japan, we conduct a “brand recall survey” as a preliminary survey for nominations, aiming to make brands in the head of people visible. This is a pure recall type, a memory that has five fields in each field freely written for brands with a positive image of “evaluating” or “liking” about the 12 fields in the table below It is a search type investigation.
2. Brand · Japan Survey _ 
Intuitively investigate various images for each 1,500 brands in November / Yes / No
This survey will be conducted on 1,500 nominated brands determined as candidates for the top of the previous survey and the top of “recall survey” as candidates. In this way, by examining the brands memorized in many people, we are improving the accuracy and value of the survey and appropriately evaluating and measuring the “now” of brands circulating in Japan. In the Consumer Market (BtoC) compilation, a total of 1,000 brands of company name and product/service name are taken from the consumer’s point of view, and in the business market (BtoB) edition, only the company name 500 brand business activities are viewed from a business person ‘ I investigate each. It is the largest brand value evaluation survey in Japan, with more than 50,000 people surveyed, with 1,500 brands nominated. In addition to checking the balance and image of the brand portfolio mutually, it is also effective for comparing with competition and discussing collaboration among companies.
3. Calculate scores, issue reports _ 
Diagnose strengths and weaknesses using original analysis method in March
Covariance structure analysis (SEM) is adopted as an evaluation method. Analyzed with a proprietary model based on the hypothesis with 4 latent variables (factors) in 4 BtoC edition and 5 B to B editing. As latent variables, the features of brands are reasonably summarized, so if you express them with a radar chart, you can see the difference in image pattern by brand at a glance. The hypothesis is verified every time, but as a result, it is a robust model that does not fluctuate for 18 years. In addition to being able to easily compare similarities and discrimination with all brands, we are highly appraised by corporate brand staff and researchers and are adopted numerously because we can confirm brand growth and change in time series.
  • Calculate and classify and visualize the four-factor scores and brand comprehensive power of “Friendly” “Convenient” “Outstanding” “Innovative” from the image that consumers have.

  • Five-factor scores of “foresight power” “human resources capability” “creditworthiness” “affinity” “vitality” from the image of the business person, classification and visualization by calculating the brand comprehensive power.

Radar Chart, Competition Analysis, Free Opinion …… The 
report includes CD-ROM that can be analyzed speedily!

In the case of full specification (more than the advanced version) on the data CD-ROM, “individual analysis sheet” “competitive analysis sheet” “analysis sheet based on awareness / user (individual · competition)” “free opinion: list” Freedom opinion: frequent word ranking “” Ranking table: overall result / result by attribute “” radar chart “” environmental consideration (BtoC edition) evaluation ranking / social contribution (BtoB editing) evaluation ranking “” royalty rating ranking ” Includes analysis function. You can easily print out and use it as meeting material.

You can choose from three versions of the report according to your budget.

There are three versions of “Brand Japan” report set: “Advanced”, “Standard”, “Light”. Commonly included in all versions is “report (commentary + data book)” “data CD – ROM”, but the contents of the data CD – ROM differs with “Advanced”, “Standard”, “Light”. In addition to these, custom analysis can be optionally added to “Advanced” and “Standard”.   1  2  3  4  5

A fashionable person knows! What is your brand to wear in your 30s?

“I’m about to have a good age and I want to change the shop where I buy clothes.” “I can not wear any more brands that were so crazy about it …”. As it seems, “fashionable transition” apparently comes around the age of 30. In fact, in the last few years, the fashion industry has gone alright. From the familiar select shop to the new brand of expectation, adult brand suitable for the thirties is increasing dramatically. 

A fashionable person  brand
So, I’d like to introduce “new classic” that we would like to recommend to the Alasar generation who is entering a fashionable transition period. This time pick up the Steady brand by the taste that I want to challenge!

If you want to challenge the vintage MIX style …

Besides being simple, not only is it a casual fine casual with a familiar stature drifting, vintage-like MIX Corde will be granted. As soon as you arrive, introduce 2 brands promising fashion!

The first is Ans Clear. Since its debut last fall, it has been handled one after another at popular select shops, and it quickly grew to popular brands. Not only the goodness of tailoring but also the philosophy of free playing dice as a matter of course, I propose a style that MIX all the tastes.

Different old clothes T-shirt every single design, all Harley Da Vittorio
purchase the design of Doson, embroidery of the brand name to back style
that has been subjected to.
Jacket ¥ 89,000, vintage T-shirt ¥ 23,000, corduroy pants ¥ 36,000 / all Anse Clear, wrapped scarf ¥ 25,000 (reference price) / Altea, West pouch ¥ 44,000 (reference price) / Amboise, pumps ¥ 48,000 / perico All Aman) Earrings ¥ 12,000 / Gas Bijou (gas vision Aoyama)

Third magazine I’d like to introduce next . It
is a select shop that starts from 9/1 this autumn, with main target of adult women in their 30s and 40s . We propose daily arrival with original, imported and old clothes, and attention is also gaining attention also in a new form based on showrooms store.

Vintage denim crispy feeling used, drifts the style of fashionista. T – shirt also realistic old clothes MIX!  برند  Vintage rock T-shirt ¥ 18,000, vintage denim jacket ¥ 28,000 / Together Third Magazine Used, Ribnit Cami Dress ¥ 34,000 / Third Magazine, Hat ¥ 52,000 / Albatos Swanpoll, Bag ¥ 29,000 / Ensala (All Third Magazine) Earring ¥ 14,900 / Gas Bijou (Gas bijou Aoyama) pumps / stylist personal items

If you want to try fashionable Ass Leisure Corde …

The second one is an ast strut . Brand was born in 2014 from United Arrows, it seems to mean “street” in old English. We continue to propose high quality clothes for adult women who can not choose to choose things by their own values without being swayed by trends.

For the sporty jersey-like line pants, keep the feeling beautiful together with a good girls check pattern atmosphere with the atmosphere in reverse!
Blouse ¥ 21,000 / Together Ast strut, ring ¥ 11,000 / Philippe Audi Veil (all Ast strut Shinjuku store) Belt bag ¥ 28,000 / Potiol (United Arrows Ginza store) Short boots ¥ 39,000 / Lake Nen (United Arrows Roppongi Hills store ) And the third one is apartment dormuem class . “French apartment” is a concept. As a select shop enjoyed by adults who know the real thing, we have timeless high casual lineup.

A bespoke parka bought out is a brand’s hard work. You can direct a slightly sporty mood by just waving a feminine item. Adult attractive leisure tips to match the clothes cleanly!
Parka (bespoke) ¥ 28,000 / apatomon, dress ¥ 62,000 / Icons, bag ¥ 110,000 / Tomazini, slipper loafers ¥ 28,000 / caminando (all apartment Aoyama shop) sunglasses ¥ 55,000 / Ivan 7285 (Ivan 7285 Tokyo)If you want to wear a boyish maturely …A thirtieth gathering (masters) in mens-like clothes such as trainers and chino materials, oversized shirts, proposition to keep goods and femininity. If you try such a boys-like style, this season is paying attention to these two brands.

<Right> Journal Standard Lessage . Expanded on the basis of standard items for adult women who enjoy fashion, we handle a lot of mens-like items as well. It is a brand that is good at style that Mixed American and European taste.

Before entering skirts and casual material was slit, port talk about the woman whiff in the toes
and in-Ted heel, casual 30 that incorporates the Iroppo of the detail
ally of generations. Sweat Tops ¥ 16,000 / Anse Clear, Shirt ¥ 13,000 / Journal Standard Lessage, Skirt ¥ 25,000 / Jane Smith, Earring ¥ 25,000 / Risie Fortunato, West Pouch ¥ 50,000 / Maison Bowane, Pumps ¥ 44,000 / Nebroni (All Journal Standard Lessage Aoyama store)

<Left> H. Beauty & Youth .
We propose high-end casual with our own product line that casts a single stone in a standardized select shop . We handle a wide range of price ranges from low to high, and have high sensitivity items. Even at the department store, the brand is characteristic of the arrangement of goods with no gender.

Keeping the femininity of a young boy with a sense of comfort of a shirt worn loose. Over shirt ¥ 52,000, slitted pants ¥ 20,000 / Together H. Beauty & Youth, Pierce ¥ 7,000 / Enry Parker, Shoes ¥ 72,000 / Robert CREE (all H Beauty & Youth) Cap ¥ 3,800 / New Era x Beauty & Youth, Bag ¥ 8,250 / Beauty & Youth (Together Beauty & Youth UNITED ARROWS Shibuya Koen Street Store) INNER / STYLIST ORIGINAL Spot

Is it a style you’d like to try this autumn? If you have an interesting style, let’s mark it from these remarkable shops. 12345

What is motivation


This time I will explain motivation.

By reading this sentence, you can understand what motivation is and then deepen your understanding of the theory system of motivation and the contents of the main theory.


First of all, let’s think about what motivation is.

Looking at the members of the corporate organization, people who are interested in daily work, those who high performance and achievements are raising, and those who are depressed and working on the work and results are Some people are falling into a vicious circle without rising.

It is the concept of motivation to unravel such a state.

Motivation of human beings in organizations plays a big role.

In order to do the work, “ability” to do the work is necessary, but accordingly there is no strong “power” by “motivation” “motivation” “motivation”, the work performance required for that work We can not give results.

The high achievement and achievement (performance) in work is born by the interaction of “ability” and “motivation”.


Even those with high capabilities will need motivation to continuously demonstrate their abilities in order to demonstrate their abilities and maintain high performance standards.

Motivation is a variable factor that varies depending on the circumstances and circumstances.

In order to maintain high performance and achievements at work, we need to keep motivation stable and continue.

In order to activate motivation, it is important to clearly show some direction such as purpose and goal first.

The strong power and action energy (= motivation) towards that goal and purpose are activated by “expectation” and “desire”.

Motivation is the ability to continue actions until we achieve our goals and objectives .

How should an organization’s leader handle when a large gap occurs between goals and objectives and the current situation?

It is also important for the leaders of the organization to support the achievement of the purpose and goals for the members who are constantly striving to achieve the goals and objectives in order to maintain the motivation of the members It is an element.

In the issue of motivation to work in an organization, management actions for motivating conscious actions to members who are trying to contribute toward the achievement of goals and objectives are important.

As a way to raise motivation and motivation for such work, there is provision of “compensation” in a broad sense.

This compensation includes internal compensation and external compensation . IranMCT

Internal rewards can be said to be ” remuneration that the work itself brings “, such as the sense of accomplishment of work or the self-growth by work .

External compensation includes salary, promotion, human relations and organizational philosophy .

By clarifying the remuneration for the outcome of these jobs, we will maintain motivation for the work of the members.

【Content theory and process theory】
Next, let’s organize the motivation theory systematically.

The motivation theory is based on the content theory focusing on the motivation of “what motivates people to motivate” and the process theory focusing on the motivation process of “how people can motivate” 2 It is classified as a type.


[Content theory] In
content theory, we look at the relationship of what factors influence the outcomes obtained as a result of action.

In the process theory, we aim to clarify how the willingness of organization members will occur, with more emphasis on cognitive and rational aspects of human behavior.

As a representative theory of content theory, there are Maslow ‘s desire 5 stage theory and Hersburg’ s motivation / hygiene theory, which I covered in ‘Transition of Organizational Behavior Theory’ .

Maslow ‘s desire 5 step theory, human desire can be divided into five stages from low to high order, act as if higher desires are satisfied when low desire is satisfied That is the theory.

The motivation / hygiene theory of Hersburg is that there are “satisfaction” and “unsatisfactory” for human behavioral factors and those based on “satisfaction” are motivators for the next action, but those due to “unsatisfactory” Although improving the situation does not become a motivation factor, it is a theory that if it leaves it it becomes a hindrance to behavior.

History of organizational behavior theory

behavior theory

this presentation, I will explain how the organizational behavior theory has followed the transition.

By reading this sentence, you can understand the overview of representative assertions such as the flow of change in organizational behavior theory and Maslow ‘s desire for 5 stages.

behavior theory
behavior theory

First let’s look at the flow of change in organizational behavior theory.

The early (1910s) organizational behavior theory is based on the idea of ” economic person model ” that people act based on economic rationality , and “scientific management method” and “X theory” “SR Theory “has been developed.

After that, after the “Hawthorne experiment”, in the 1930s, the idea that people’s behavior is not based only on economic rationality came out, and the ” social man model ” was devised.

As a management method based on the idea of this social worker model, “SOR research” and “human relations theory” were devised.

In the 1950’s, ” Self-realization model ” was devised which puts value on efforts to achieve self goals, and as a management method based on this concept, “Y theory” “MH theory” “Participative management” can be mentioned.

After that, in the 1980s, the idea of ” complicated person model ” based on the diversity of people making up the organization appeared and management methods such as “condition conformity theory”, “individual management”, “spirit of investigation” A way of thinking was born.

History of organizational behavior theory

The major turning points of these organizational behavioral theories are said to be in the “Hawthorne experiment” conducted at the Western Electric Company in the US in the latter half of the 1920s and early 1930s.

The Hawthorn experiment was an experiment conducted to investigate the relationship between the physical environment of the work site and the work efficiency of the workers and the relation between the lighting brightness and work efficiency was investigated.

As the initial expectation of the experiment, it was said that productivity will increase if the lighting is made brighter, and productivity will decrease if it is darkened.

However, as a result of the experiment, when the lighting was made brighter, productivity improvement was certainly seen, but even if the lighting was darkened, no decrease in productivity was seen.

This is believed to be the reason why the workers who participated in the experiment raised work efficiency by being aware that “we are participating in global experiments”.

Also in this Hawthorne experiment, Mayo of Harvard University reported that there were unofficial organizations within the group as stipulated in “logic of efficiency” and that fellow consciousness in informal organizations and norms within groups influenced work efficiency We found out what to give and developed the idea of human relations theory.

As a method of management before this Hawthorne experiment was carried out, the scientific management method advocated by Frederic Taylor was the focus, but since this experiment, the theory based on human relations theory has been the main focus.

The significance of the Hawthorne experiment is said to have significance in proving that corporate management does not go well by just scientific management law that gives priority to work efficiency and ignoring the human aspect of workers.

Let me introduce three representative theories on the premise of the idea of human relations theory.

① Maslow’s desire for 5 stages

② McGregor’s X theory · Y theory

③ Motivation and sanitation theory of Hersburg

Let’s see each in detail.

① desire 5 stage theory of Maslow
in the desire 5 stage theory, the human desire – in order from the low-dimensional, ” physiological needs “, ” safety desire ,” ” cognitive evaluation desire ,” “self-dignity desire ,” ” self-realization desire of” It is divided into 5 stages.

In this desire 5 stage theory, it is thought that if a low dimensional desire is satisfied, a person acts to satisfy even higher level desire.

Physiological desire : desire for food, clothing, shelter

Necessity to secure safety : desire to protect from risks and dangers by belonging to a group

Cognitive appetite for appreciation : desire to be evaluated by others

Desire for self-esteem : desire to be respected by others

Self-realization desire : desire to realize the self-existential significance

By utilizing this desire 5 stage theory, it is possible to judge whether the incentive presented by the organization is attractive to workers and whether it matches the desires of most people constituting the organization It can be considered.

History of organizational behavior theory

② McGregor’s X theory and Y theory
This X theory and Y theory is based on the fact that Douglas McGregor gives two opposed ideas to human beings as “X theory of command control by an exercise of authority” and “Y theory of integration and self-control” We propose it as.

The idea of X theory and Y theory is similar to the idea of “sexual theory” “sexual evil”.Business management consultant in Tehran, Iran

In the theory of X, taking the idea of sexual theory, it is effective to take administrative oversight by order and compulsion, taking human beings as creatures who want to be lazy by nature, they do not want to take responsibility and leave their jobs when they are left alone It was made.

On the other hand, in the Y theory, we take the idea of sexual theory and think that “human beings are the living creatures who intend to work in their own way, acting themselves to achieve self-realization, progressing and solving problems”, and labor voluntary It is said that management that respects gender is effective.

The X theory is classified as a human behavioral model having many desires of low dimension and the Y theory is classified into a human behavioral model having many desires of high dimension respectively and we are preaching the superiority of management based on the Y theory.

History of organizational behavior theory

③ motivation-hygiene theory of Hazubagu
in the motivation-hygiene theory, there are factors that lead to dissatisfaction and factors that lead to satisfaction for the work, it referred to as a factor motivating the former, called the hygiene factor of the latter.

Motivation factors include job achievement and expansion of responsibility, ability improvement and self-growth, etc. The hygiene factors include company policies and management methods, working environment and working conditions (money, time, status) etc. there is.

In general, even if measures are taken against sanitary factors that are the cause of unsatisfactory, it is said that it merely resolves the dissatisfaction of workers and it will not lead to an increase in satisfaction or motivation for work.

As described above, the research on the organizational behavior theory is a field that studies the influence of the behavior of people and groups within an organization on productivity and performance, so it is important for those who work within a company organization, For anyone in the position, knowledge about this organizational behavior theory is essential to everyone.

In utilizing these theories and thinking in actual business, it is not a thing that can be utilized individually, but it will be more likely to utilize a combination of multiple theories depending on circumstances and partner.

We will not only grasp the content and way of thinking, such as Maslow’s desire for five stage philosophy, Hersburg’s motivation and hygiene theory, but also understand it in conjunction with how to catch behaviors of people in the background (human model) Let’s see.


Evaluation of brand value – Calculate Your Brand’s Value

The opinion that monetary evaluation needs require the following grounds.

  • It is subject to management only when expressed in amount.
  • It is the basis for collecting the company usage fee.
  • There is a strong impact on top management.

However, these grounds are not always convincing. For example, a motivation of employees may be mentioned as being subject to management even if it is not expressed as an amount.

Rather, it is important what kind of suggestion is given to the management of the company assumptions used in the calculation process.

Brand value evaluation model of the Ministry of Economy, Trade, and Industry (reference) Outline

The brand value evaluation model of the Ministry of Economy, Trade and Industry is the following model.

  • Usage data is only objective financial data centered on published financial statements
    • It is judged that evaluating the brand financially with a marketing approach that indexes qualitative factors such as awareness indexes lacks the reliability of measurement
  • Evaluate the brand value on a consolidated basis
    • Calculate all brand values within the corporate group based on consolidated financial statements
    • We do not separate the value of the corporate brand from the value of the product brand
  • There are three components of brand value
    1. Prestige driver (PD) → price premiumProducts with brand value can be sold with a higher value than non-brand products.
    2. Loyalty Driver (LD) → RoyaltyBy having brand value, customers can be purchased repetitively and continuously.
    3. Expansion driver (ED) → brand expansion powerStatus high brands will enter not only the original industries and markets, but into similar industries, different industries and overseas markets.

Problems of Ministry of Economy, Trade and Industry

Criticism against the model of the Ministry of Economy, Trade and Industry is strong, and it seems that there are not many application cases at enterprises at present.

The main problems are as follows, but it is considered that the fundamental cause of these problems is a precondition that it calculates only by the numerical value recorded in the financial statements.

  • PD
    • I doubt the assumption that advertising costs and brand values are proportional
    • I assert that we are evaluating the price premium, but the formula evaluates the cost rate
  • LD
    • Stability of cost of sales and customer loyalty are completely different things
  • ED
    • It is impossible to make assumption that the ratio of overseas sales and sales ratio other than main business are proportional to brand power

Our approach
We will grasp the value of the brand from both the value expressed in the amount of money and the value not necessarily expressed in the amount.
Evaluate each stakeholder, and grasp the relative position with other companies.
Evaluation of brand value, our approach
Expected results
You can understand the major drivers that influence brand value.
Based on mutual relationship among major drivers, we can guide priority of measures.

تعیین ارزش وب‌ سایت


For brands originating in the globe that are developed in Japan, we clarify their brand values and extract and evaluate brands that satisfy the following criteria with the aim of comparing their positions with “global common scale”.

· Being a brand from Japan: To be a corporate and business brand created by Japanese companies

· Various financial information has been announced: It is listed on the market as of October 31, 2017, and it is a company that can obtain forecasts by analysts

· In “Japan’s Best Global Brands”, in fiscal 2016 actual results, the overseas sales ratio of the brand-bearing business is 30% or more (less than 30% in “Japan’s Best Domestic Brands”, ranked “Best Global Brands 2017” In brand adopts the brand value of 2017))

· What is generally recognized globally

METHODOLOGY / Evaluation method
The brand value evaluation method of Inter brand is an evaluation of the brand value from the viewpoint of financial strength, the influence that brand has on purchasing decision making, and the firmness of future profits by brand. Just as securities analysts analyze and evaluate the value of the business, we analyze and evaluate the value of the brand based on the viewpoint of “How much profit is expected to be raised in the future”. It has been certified by the International Organization for Standardization (ISO) as ISO 10668 as a global standard for brand monetary value measurement, and is evaluated by the following three analyzes.

1. Financial Analysis

Forecast of the future profits generated by companies
First of all, we will forecast the current and future revenues of the brand-bearing business. Then we subtract the operating cost, taxes, capital cost according to invested capital from that sales, and calculate the future economic benefit. This analysis is based on published corporate information, and future forecast is based on analyst’s performance forecast (※).

* The forecasts of the analysts of this evaluation are based on future forecasts by analysts acquired from IFIS consensus data https://www.ifis.co.jp/ . Regarding future projections, we adopt those as of November 20, 2017.

2. Role analysis of the brand

Extract contribution of brand out of profit
Analyze the extent to which the brand influences the purchasing decision of the customer in order to extract the profit brought by the brand out of the future economic interest calculated by the financial analysis. In this evaluation, we will analyze benchmarks by industry by utilizing a database of brand value evaluation results of over 10,000 conducted by Interbrand for over 30 years on the role brand plays in purchasing trends of consumers. Based on that, we will calculate the score of the contribution of the individual brand’s brand by our own research and analysis.

3. Brand Strength Analysis

Evaluate the future certainty of profit by brand
Brand Strength Analysis is a measure of the ability to evoke client’s needs such as royalty in the market, continued purchase and enclosure of consumers (the ability to maintain future revenues), discounts the profit of the brand and converts it into present value . This evaluation is a systematic method to judge the risk of the brand, and it is evaluated in the following 10 items. Based on internal evaluations such as management and employee brand support and management system, brand position on the market, consumer awareness · favorability, images and other external evaluations, compared with other brands in the same industry 100 It is represented by a score from 0 to 100 which makes a perfect brand.

Next, this brand strength score is converted to a discount rate by Interbrand’s unique calculation method, and the brand value is calculated by discounting the future brand profit at that discount rate. “Brand Role Analysis” and “Brand Strength Analysis” are calculated based on multifaceted evaluations of our consultants using various published reports etc.


What is human resources management? About definition, concept, task, case, motivation improvement

In order to achieve business goals, it is important to efficiently manage and utilize the various resources of companies. Among others, human resource management that has been closed up to “human” is an issue that many companies are working on first.

What is human resources management?


  • What is human resource management?
  • Definitions and concepts
  • Task
  • Specific case
  • Relationship with Motivation Improvement

Let’s see about.

Table of Contents [Display]

1. What is human resources management?

Human resource management means “to utilize human resources for achieving management objectives and to design and operate institutions to make use of them” .

A manager manages how to guide team members to achieve organizational and managerial purposes within everyday business activities.

In one word saying “to optimize human resources” is to maximize the knowledge, experience, qualifications and the like of each member in the organization to confront management issues and produce results.

Human resource optimization is an essential keyword to talk about human resource management.

A Definition in Business Administration

Human resource management is a concept born from business administration. How is it defined in business administration?

R · Mondi / Robert · M · No Defining human resource management as “to utilize human resources to achieve organizational objectives”
David · A. · Decenso et al Expression as ‘organizational function on human aspect’
Robert N. Anthony et al. In planning and strategy form, the authority concerning the formulation of company-wide strategic plan, making human resources function as strategy “has a job scope in” high position represented by vice president in charge of human resources “and” authority ” Managers and general employees “to be managed

2. What is “human resources”?


Let’s understand that human resources means “words out of the four management resources that point to humans only” .

Human resources are considered to be the most important of the four management resources. Human beings use things, people move money and corporate activities begin only after people make use of information.

Without humans, everything, money and information do not make much sense. The management resources that make up the base of corporate activities are human resources.


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① Most basic and important factors

Austrian-born business scholar Peter Drucker says, “Human resources, the whole man is the most productive but the most variable resource among those entrusted to the enterprise, and the great potential capability It is a resource that we have. ”

And it is management’s responsibility to efficiently and effectively utilize the various abilities and possibilities of human resources.

It is the idea that whether management can present measures to motivate human resources depends greatly on management.

② Ask for freedom of behavior and autonomy

Human resources, as an aspect of greatly different character from other management resources,

  • Human resources are “living human”
  • Emotions and intent such as emotions and pleasures

It has an element of. We can not hope to optimize human resources merely by compulsion or restraint from managers and other administrators.

What is important here is the freedom of individual action and the autonomy that controls itself . It can be said that it is interesting only in humans who are not in “Mono, money and information” but also have great possibilities because of difficulties.

③ There is no absolute management method

There is no absolute management method for managing human resources .

New management theory is born in various fields in corporate activities, but the new paradigm does not emerge in human resource management.

It can be said that innovative and decisive management methods for living human beings with feelings and intentions do not easily change .

This will not change for the future. In other words, it tells infinite possibilities in human resource management .

3. Purpose and role of human resource management


Next, let’s mention the purpose and role of human resource management. Human resource management can set goals from a total of four.

  1. Increase contribution to achieving strategy by management short-term target  results
  2. Acquire the ability to build management long-term target  strategies and improve their abilities
  3. Individual short-term target  Fair and provide evaluation and treatment based on information disclosure
  4. Personal long-term objective  Support human development and growth through career

It is a big point to think about managing human resources from a complex viewpoint ofmanagement and individuals, short term and long term .

Background / transition

Human resource management was originally popularized in the United States, and then began to be used commonly in Britain and elsewhere.

The prototype is a concept that combines behavioral science such as human capital theory and human relations theory which was born in the 1960s. It was born from reflection of the stalemation of economic support measures to developing countries in the postwar era of the United States.

In addition to the theory that the investment in education and training is effective in order to make the most of knowledge, experience, skills and the like accumulated in humans, the concept of corporate management, that is, the strategy, etc. is added to the theory that human resource management form It was made.

4. Three model concepts of human resource management


Human resource management has three model concepts. Let’s briefly introduce each model outline. In order to deepen the understanding of human resource management, it is effective to read and understand model concepts.

  1. Michigan model
  2. Harvard model
  3. High performance HRM (AMO theory )

① Michigan model

As the name suggests, the Michigan model is based on research conducted at the University of Michigan in the 1980s. It is argued that “human resource management should be done with emphasis on consistency with management strategy” .

In this model,

  1. Hiring and selection
  2. Talent evaluation
  3. Human resources development
  4. Compensation

That dropped into the strategic management of the four functions, it will increase the performance in the two wheels of the individual not only the organization ‘s management that.

In addition to closing up human resources, improving compatibility with management aspects such as management strategy, management environment, organizational structure can be said to be a major feature not found in conventional human resource management and human resources management theory.

② Harvard model

The Harvard model is a human resources management model born on the basis of research results conducted at Harvard University in the 1980s. Human resources management area,

  1. The impact of employees
  2. Flow of human resources
  3. Compensation system
  4. Job system

It is defined as consisting of four fields. And human resources management, characteristics of the employees, the labor market, receive a very large impact from such management strategy and “situational factors”, “stakeholders’ interests,” You are those.

Human resource management in the Harvard model aims to “meet the goals of the organization and individuals” as a result of the increase in “cost effectiveness” by improving the “commitment and ability” of the employees .

The big difference with the Michigan model,

  • The extent of the area of human resource management
  • We also focus on the internal psychological state of employees

It is a point.

③ High performance HRM (AMO theory)

High performance HRM is an abbreviation for “Human Resource Management”. High performance There are several theories in HRM, but AMO theory, among other things, can be read from the initials of AMO,

  1. Ability
  2. Motivation
  3. Opportunity

It is a manpower resource management model based on three elements.

We believe that if we can improve three elements of ability, motivation, opportunity, we can enhance superiority in sustainable competition in organization .

High Performance As an effect of HRM, it is more effective than Human Capital such as skill, experience, qualifications and education of individual employees than “aspects of human capital” such as the satisfaction of employees for companies and work and the “trust in the organization” of “employee motivation” I know that it is easy to act on .

④ High performance HRM (PIRK model)

High performance HRM has a PIRK model that is positioned separately from AMO theory. With PIRK theory,

  1. Delegation of power
  2. Sharing information
  3. Fair remuneration (reward)
  4. Knowledge attributed to employees

It is a human resources management model composed of four elements.

By the above four elements, we will raise the fairness (procedural justice perception) and emotional organizational commitment (employee’s organizational commitment) felt by employees.

In other words, because PIRK model increases sense of belonging, it is possible to lower intention of leaving or changing jobs .

⑤ Talent management

Talent management refers to a structure within a company that actively uses talents and talents (talents) to realize management strategies .

Securing and using skilled human resources will have a major impact on the company’s permanent sustainability.

In talent management, we will manage to cultivate talented people who will be involved in the management department, which is the core of the company in the future.

In particular,

  • Adoption
  • Training
  • Arrangement
  • Evaluation
  • treatment
  • Training successor training

We manage all human resource management such as . It can be called human resource management to foster competent leaders who can push things forward to achieve management goals and performance targets .


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5. How do you motivate employees through human resource management?


How do you improve your motivation through human resources management? High performance In HRM, “high commitment system” is linked to motivation of employees .

High performance HRM,

  • Adoption
  • Selection
  • education
  • Compensation
  • Job analysis
  • Performance evaluation

, Etc. By implementing measures for these, certain results are born, and the result is deeply linked to the commitment among employees.

The HRM system not only enhances the fairness of the endogenous motivation and decision-making process for employee’s work but also enhances the social exchange theory between the organization and individuals within the organization .

6. Challenges and problems of human resource management


Have you understood that human resource management is a management system that greatly contributes to achieving management goals?

However, with regard to the existence of causality, it has not been explained logically by many studies. In cases where it is rare to verify the order of causal relationships rarely, it is rare that proving causality is insufficient while acknowledging correlation .

Regarding the method of measuring causality,

  • There is no agreement on how to measure corporate performance
  • Necessary to analyze across micro and macro

There are such things as there is no measurement method with consensus formation .

① Issues and problems of the Michigan model

The Michigan model is a model in which corporate performance and human resources management act together .

The top priority is corporate strategy and human resource management measures are implemented to achieve that, so if strategy works well and corporate performance improves, the value of human resources will increase according to the degree of contribution.

In this way, because the theory of the company side comes first, the individuals, that is, the problems of human nature and employment security of workers are neglected .


  • It tends to neglect aspects such as grasping potential of individuals
  • Under such circumstances, personnel selection, compensation decisions, human resource development will be done

It also includes problems such as.

② Issues and problems of Harvard model

The Harvard model is based on a worker’s view that employs employees as social assets. In the company’s long-term management strategy, consistency and harmony with human resource management are said to be indispensable .

However, it is said to have the following problems and problems.

  • From consistency and harmony, tendency to emphasize employees
  • Various types of employment are mixed, employment adjustment is comparatively easy, and the suppression function works against the desires of employees
  • Downplay the existence of trade unions to
  • Reduces the organization of the trade unions, it is neglected by employers and employees each other to exert a force with the cooperation with both become

7. Practical examples of human resource management


How is human resource management being practiced within a company? We will introduce practical examples of car manufacturers and electric manufacturers and two companies. Please refer to practical case examples and apply it to other industries as well.

Nissan Motor

At Nissan Motor, we set up a personnel committee in 2000 to undertake talent management .

The Human Resources Committee considers the talent of each company and each region as a common asset, and the headquarters is centrally and centrally manages the rearrangement of talented personnel capable of competence and capacity development from a global perspective.

Regarding personnel who became the target of the next generation leader, we carried out career development plan and leadership training individually, and since 2003 also introduced a career coaching system.

This is a proposal for five people specialized in human resources field to list and foster human resources who will be responsible for the next generation.

We also introduced a new managerial evaluation system that determines diversity that emphasizes diversity and “Nissan Way” and its performance and performance based on the 2005 action guidelines “Nissan Way”.

Besides that, we also incorporate an award program as part of building a  praising culture”. Human resource management is being promoted to support the inner face of employees.

Electronics company

What about electric machine manufacturers conducting overseas business under product-specific business headquarters? This maker implemented human resource management measures in 2005 .

In order to incorporate the utilization of human resources including overseas subsidiaries into the management strategy,

  • Personnel of local employees
  • Public Relations Activity
  • Decision right to procure supplier of raw material parts
  • Determination of inventory and production volume

The delegation of authority such as that was proceeding.


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  • Headquarters must judge from a global perspective
  • The headquarters organization that can not be moved locally is involved
  • We need a long-term vision of management

Problems and tasks have become a pile of problems, securing personnel dispatched from the head office to overseas, and the headquarters and overseas affiliates cooperate to establish a system to recruit, manage and nurture human resources.

In addition, we also reviewed the personnel management rules such as evaluation and treatment between Japan and overseas. While leaving it to the site, we created a management that performs certain governance by the headquarters.

8. Difference from Human Resources Labor Management


In a word similar to human resource management, there is the word “personnel labor management”. Perhaps there are people who are accustomed to the terms “personnel labor” and “personnel labor management” rather than human resource management.

Human resources management and personnel labor management are different in meaning. Let’s look at the thought and strategic aspects of human resources labor management.

  1. Thought / premise
  2. Strategic Aspect
  3. Line management
  4. Main management method

① thought / premise

Thought and premise of human resource management Ideology and premise of personnel labor management
Framework of action Sense of mission Norms, customs and practices
Management work for workers Training Monitoring
Contract relationship Goal is to exceed the psychological contract Accurate fulfillment of specified contract contents
Rule Pursue beyond the rules that can be done Clear rules and compliance are important

Personnel labor management differs from human resource management in that norms, practices, rules are emphasized and conflicts are institutionalized .

② Strategic Aspect

Human resource management Human Resources Labor Management
Key relationship Companies and Customers Workers and managers
Initiative Integration fragmentary
Consistency with business plan Become very large Low
Decision making speed Tend to be late

From the strategic aspect of personnel labor management, you will find that it is not located in a position that will affect the strategy itself as much as human resource management .

③ Line management

Human resource management Human Resources Labor Management
Role of line management Always aim for change and innovation Business process centering
Major administrator Administrators of top management, division chiefs, and lines Personnel labor · labor relations expert
Management skills required of them support Negotiation

Human resource management is closely related to management strategy, but you can see that Human Resources Labor Management focuses on coordinating and negotiating between divisions, mainly by the Human Resources Department .

④ Main management method

Human resource management Human Resources Labor Management
Management method It is integrated with the overall goal of the company and it is highly important It is separated from the overall goal of the enterprise and the importance is low
Compensation Performance and synchronization Job evaluation
Organizational situation Harmony on the premise of labor-management cooperation Negotiation on the premise of conflict between labor and management
communication The organization moves with direct, good teamwork Indirect

Personnel labor management can be regarded as completely contrary to human resources management.

9. Difference between human resources management and organizational behaviorism (organizational behavior theory)


We examined the difference between human resources management and personnel labor management, but here we will refer to the difference between human resources management and organizational behavior theory (organizational behavior theory). What is the difference between human resources management and organizational behavior studies?

What is organizational behavior?

Both Human Resource Management and Organizational Behavior Theory are “mechanisms related to human behavior”, both of which are positioned as management towards the achievement of corporate strategy.

  • Human beings are moved and utilized by creating or modifying institutions and mechanisms such as human resources management evaluation system
  • Organizational Behavior Theory Move organizations and humans by ‘individual efforts’ such as superiors and managers

In other words, organization theory of behavior can be defined as “an internal structure of a company that gives a little or less influence to humans and organizations .”

Common point

The common themes of human resources management and organizational behavior theory are in the main theme that they are aiming for.

Both human resource management and organizational behavior theory, “in order to achieve the goals of the organization and companies, moving the organization and people,” the main theme that has been the target based on the management philosophy and management strategies in a number of companies set is It is.

Although the way to achieve each goal is different , it can be said that the main theme is how to organize and how people should behave in order to achieve and realize it is common to both .


Human resources management, in order to move people by the structure and institution of companies ,

  • Human resources policy and human resource system construction
  • Organizational structure reform
  • Creation of organizational culture

Take concrete actions such as.

Meanwhile, the theory of organizational behavior is to move the organization by each individual’s effort ,

It is important to recognize them in detail.

Human resource management is driven by the power of enterprises, whereas organization theory of behavior is the big difference between moving both organizations by individual qualities and initiatives.

What is analysis?

If you arrive at this article you’d probably want to know “What is analysis?” Or “How to improve analytical skills”.

Since the beginning of the Internet, information and data became a time to get it even if silent. According to one theory, the amount of data circulating in the world is larger than the number of sand grains present in the world.

On the other hand, however, the greater the amount of information and data, the more difficult it is to handle them and the importance of “having an appropriate analytical perspective” is increasing day by day.

However, even if it says “analysis” in a bite, unless you understand “what what to do?”, It is common to put enormous amounts of information and data in front of it. And the worst is that it is a state that analyzes information and data in a carpet bombing manner without any viewpoint and can not derive valuable suggestions for the time consuming argument.

This time, I will explain about “analysis” and “9 essential viewpoints to acquire analytical skill” about ‘analysis’ which is indispensable only because data and information overflow. Also, together with “Procedure of analysis” will be explained.

If you are what is analysis? If you want to improve your analytical skills after understanding, please read this comment to the end.

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table of contents[indicate]
What is analysis? Define the meaning of analysis
What does analysis mean?
I will ask you a question again. What will you answer when asked “What is analysis?”

With the increase in information and data, “Analysis” also has various “analytical methods” in the midst of the current situation. Even just thinking about it, the following analytical methods exist.

Quantitative analysis (data analysis): Analysis of data represented by numerical values
Qualitative analysis (information analysis): Analysis of events and phenomena not expressible by numerical values
Statistical analysis: Analysis using statistical methods such as correlation analysis and regression analysis
Current status analysis: Analysis to clarify the current situation based on quantitative data and qualitative information
Task analysis: Analysis to clarify tasks based on quantitative data and qualitative information
Market analysis: Analysis using framework such as PEST, 3C, 5 Force
Business analysis: Analysis to clarify management issues by using financial statements etc.
If so many different analytical methods are muddy, is it honest that “simple analysis is something?” Even if asked “can not be said unconditionally”?

By the way, “definition of analysis” by Digital Hiroden is as follows.

Definition of “analysis” – definition of digital illegitimate

Divide complex matters into individual elements and ingredients, and clarify its composition.
Regardless of the type of analysis method, what is common to any “analysis” is that the various information and data appearing in the world are intertwined with various elements in various ways, and it is useful only by caught vaguely entirely It is a problem consciousness that it is difficult to obtain suggestions.

In order to understand precisely the information and data of cobblestone mixing, it is not enough to grasp them as a whole, “examine individual information and data” and further “deepen the relationship of each relationship” It is necessary to dig up.

Based on these, the definitions of the analyzes “Which analysis is true” that the writer of this blog thinks is as follows.

What is “analysis”? Definition 

Distinguish one element of information and data and elucidate “What is each?”
Elucidating “relationships” of each “after solving” what is each piece of information and data “.
Without fear of misunderstanding, every phenomenon is made up of “facts” and “relationships”. It is the essence of “analysis” to clarify the actual condition of them.

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What is the purpose of the analysis? Purpose of current situation analysis and data analysis
I am sorry for further questions, but what would you answer when asked “What is the purpose of the analysis?”

Analysis is “to distinguish between information and data” and “to see those relationships”, but as you go through the analysis work “analysis” itself tends to be the purpose. This is “there is” in the analysis work.

The purpose of the analysis is to encourage “correct decision-making” and “correct action” through correct understanding of information and data. Because it is because there is a danger of misjudging by looking only at the surface phenomenon, leading to wrong decision making and action.

Conversely, work that does not lead to “decision making” or “action” is not said to be “analysis”. Therefore, when analyzing, always keep in mind “What kind of judgment do you use?” And “What kind of action will it lead to?”

Difference between aggregation and analysis
Here, we will also explain the difference between “total” and “analysis”.

“Summing up” means literally “collecting” and “totaling” data. In other words, it is “counting” to measure how big it will be if you add it up.

Sometimes there are people who mistake “making graphs = analysis”, but the graph only visualized “aggregation”, which does not mean “analyze”.

On the other hand, “analysis” is to elucidate “the way of fact” and “its relationship” as described above. In other words, instead of simply “collecting and counting data”, you have to skill “look through relationships” “insight” based on them.

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Difference between analysis and analysis
Furthermore, in order to understand the meaning of “analysis” more clearly, we will also describe the difference from “analysis” which is a synonym for analysis.

From the conclusion, both “analysis” and “analysis” do not change their meaning. Because both will become “analysis” if translated into English.

However, in Japan,

Examining and examining the contents regardless of numerical value or qualitative information = analysis
Examine and examine the contents professionally and numerically = analysis
Often used in the context of.

For example, “data analysis” is sometimes called “data analysis” because it is professional and numerical. However, “management analysis” and “task analysis” etc. deal with both “qualitative information” and “numerical value”. Therefore, it is not called “management analysis” “task analysis”.

In other words, in Japan, remember that “analysis” is a concept that encompasses “analysis” and is “analysis> analysis”.

Nine viewpoints and examples to improve analytical power
Let’s explain about the nine perspectives that will improve analytical skills from here.

Example of 9 viewpoints for improving analytical capability – 1: viewpoint to capture “size”
Analysis perspective 1: size

The foundation for analyzing information and data is to have a better perception of “size” than anything. The reasons are roughly divided into two.

“Degree of size” has a big influence on decision making
For example suppose you were a marketer. Before now,

Market with a latent market size of one year’s worth
A market with a latent market size of 1,000 yen
If there are two markets, Which analysis would you prefer? Perhaps you should give priority to the analysis of the latter

In this way, “degree of overall size” has a big influence on “decision making” and “action” by itself. This is the first reason to have correct recognition for “size”.

“Whole” decides the meaning of the part
The second reason is that “the overall size” is indispensable for “meaning of parts”. For example, let’s assume that there are now two investment projects in front of you.

Investment case A: ROI is 120%
Investment case B: ROI is 200%
When comparing only ROI, ‘investment case B is overwhelmingly advantageous’. But what if we add the concept of “size” as follows?

Investment case A: 100 yen
Investment case B: 10 pure circles
When adding the concept of “size”

Investment case A return = 120 yen sharp: Project profit minus investment amount is 20 yuan
Investment case B return = 20 yen sharp: Project profit minus investment amount is 10 yuan
. In other words, adding the concept of “size” reverses investment decisions, which is advantageous to “investment case A”.

In this way, analysis sometimes accompanies “percentage” or “%”, but emphasizes them, but sometimes forgets “meaning of parts viewed from the whole” too much.

Therefore, when analyzing, first consider priority and meaning while grasping “degree of overall size”.

9 viewpoints for improving analytical power and example 2: a viewpoint to be divided
Analysis perspective 2: to divide

The character of “minute” of analysis is a combination of eight and swords, which means that one thing is divided into two or more things. And the character of “Analysis” is said to represent that the tree is separated finely with an ax.

Since information and data are established by complicated entanglement of various elements, it is difficult for effective hand to be born simply by looking at the whole. However, if information and data can be decomposed into elements and carefully examined one by one, closer to the essence, it is possible to lead to appropriate decision making and action.

Let’s consider a case where you were ordered to reduce companywide costs. Just grasping “cost” collectively, you should not have any idea what “what to do”. But what if you look at “do not care” as follows?

Manufacturing cost
Material cost : The cost of purchasing the materials necessary for producing the product
Labor costs : labor costs to produce products
Other expenses : Tool purchase cost, depreciation etc.
Selling costs
Operating expenses : Personnel expenses of sales personnel, etc. Cost of operating activities
Marketing Expenses : Expenses related to marketing activities such as advertisement expenses etc.
Company maintenance fee : Expenses required to maintain company such as personnel expenses of accounting and general affairs personnel, rent, office equipment lease fee
Financial expenses
Borrowing interest rate : Interest expense for interest-bearing debt
In this way, even if it is caught collectively, it is difficult for clues to be found. If “cost reduction” can also be “divided”, it is easy to find “room for cost reduction” by seeing “waste” by checking each one finely. Become.

Also, in ‘marketing’ the ‘split’ is a very important way of thinking.

In the marketing world, we begin by analyzing “analyze the market separately” in the market capture. This is referred to as “market segmentation” in the technical term of marketing.

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The market is simply borne out vaguely and the effective action is hard to born. Therefore, from the viewpoint of decomposing the market into several parts, selecting an important market with homogeneous needs and desires from among them, and formulating a positioning and marketing mix that dominates the market is there.

Since it is important, it is repeated, but let’s keep in mind that “dividing” is a core task which is indispensable for analyzing information and data.

Nine viewpoints for improving analytical power and Example 3: Comparative viewpoint
Analysis perspective 3: Compare

“To compare” is “to divide”, it is the most fundamental analysis method and it is said to be “to be compared with analysis”.

Because a single piece of information or data that can not be judged good or bad can also be compared with something to overcome the relative features.

And “to compare”, there are two broadly divided viewpoints.

“Compare” viewpoint -1: Compare “quantity”
The most orthodox ‘compare’ viewpoint is to “compare quantities”. As mentioned above, “difference in quantity” is a measure of “importance” when sort of prioritizing things.

“Compare” viewpoint 2: Compare “quality”
“Compare the quality” refers to comparing two or more different analytes and finding “differences: different parts” and “similarity: similar parts” and examining them in detail.

As already mentioned that one of the objectives of analysis is “identifying elements”, things are “different parts” are “originality” and are “added value”. Therefore, in order to “distinguish elements”, “to find originality and added value” it is essential to recognize “difference” that stands out as “its own likeness”.

On the other hand, “similarity: similar parts” are elements that are inherent in common despite being different things, so “essential value” essential for making them I can often find out.

9 viewpoints to acquire analytical skills -4: viewpoints and examples to analyze ‘relationship’
Analysis perspective 4: Analyze relationships

“Analyzing relationships” refers to understanding and understanding “relationships” between two or more pieces of information and data.

Is it “independent”? Is it “correlation”?
When there are multiple pieces of information and data, the relationship between those things is either “independent” or “correlation”.

“Independence” is a relationship in which two things do not exert any influence at all, that is, even if one thing changes, the other thing represents a relationship in which there is no necessity to change anything.

One “correlation” is a relationship in which two things have some influence and are exerted.

In particular, “correlation” brings tremendous benefits when you guess or judge something. The reason is that if you know that a certain number of things are in a correlation, it will be possible to guess that when one changes, the other will also be affected and change.

Is “simple correlation”? “Causal relationship”?
Furthermore, if it is possible to find a “causal relation” which is a special correlation among “correlations”, more useful estimation can be made.

“Causal relationship” refers to a state in which one change is “a relationship between cause and result” that causes the other change. If the causal relationship can be clarified, “cause” can be generated by artificially generating “cause”. Conversely, if it is possible to artificially eliminate the “cause”, it is also possible to prevent “bad result” from being generated.

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In this way, if you can find a causal relationship between information and data, applying the causal relationship to various things makes it possible to take effective actions.

Nine viewpoints to improve analytical power and Example 5: Viewpoint to analyze “variations”
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Things that exist in the world are not always clearly distinguishable by the dichotomy as “right or left” or “1 or 0”.

For example, “age” is a world of “degree” that exists continuously on a single axis “How much do you get older than” the world of distinction?

And, there are variations that sometimes exist in the “degree world” that exists continuously. Your business should also have “quality variations”, “variations in salesperson’s performance”, “variations in sales by store location” and so on.

In “data analysis”, it is more likely to deal with “average”, but at the same time capturing “variations” makes it possible to discern the truth hidden behind “average”. Let’s show an example.

Let’s assume that you are now responsible for sales representatives and you are responsible for planning measures to improve sales at the A and B offices. The “average sales figures per sales personnel” of both businesses are as follows.

f: id: missiondrivencom: 20181028181949p: plain

As far as these figures are concerned, the average sales per sales person at both business sites is exactly the same as 13,340 thousand yen, which seems to be competing.

However, for each of the A and B offices, we decomposed the factors into individual sales personnel and analyzed not only the average but also the “unevenness”, it was as follows.

f: id: missiondrivencom: 20181028181943p: plain

Graphing them in terms of “variations” will be as follows.

f: id: missiondrivencom: 20181028181939p: plain

In this way, the A office has few variations, there are many sales representatives with average ability, while the B business has many variations,

High performer who sold 18 million yen or more per person: 3 people
Middle performer close to average: 6 people
A low performer who is significantly inferior to the average and has sold only 3 million yen units: 1 person
It is understood that it is divided into three layers. From this,

B office is “high performer-dependent type”, and if one high-performer leaves work, the impact on sales will be great
There is a high possibility that skills and know-how are not shared with high performer, middle performer, low performer
Suggestions such as. As a result, we can find the direction of action “transfer high-performance expertise of business establishment B to sales representatives at both A & B sites.” This is a conclusion that is obtained only by analyzing data “fluctuation” of each salesperson’s sales.

In this way, “analysis of variations” sometimes brings about the discovery “exception” or “the existence of a layer of different quality” and may give great suggestions for action.

9 viewpoints to improve analytical power and example-6: perspective to analyze ‘process’
Analysis perspective 6: Analyze process

There is a “process” for always making things in things. And if you retroactively backtracking the “process” from things in front of you, you will end up in the event that is the cause.

Furthermore, if it is possible to grasp the relationship between cause and result (causal relation) by following things, work, or flow of money, it is possible to clarify the location of the problem and the solution method.

It is very important in the business world to put in a habit of “thinking after the process” custom. This is because it is necessary to “process business” to provide value to customers.

However, when trying to capture “problem of organization”, corporate organizations differentiated vertically by function are not suitable for thinking in process. That is why the habit of analyzing consciously and forcibly “thinking through things, work, and flow of money” analysis is important.

9 viewpoints to improve analytical power and example-7: viewpoint to analyze “time series”
Analysis viewpoint 7: Analyze time series

The things that are happening right now are not something that appeared there suddenly. “Current situation” is because it was born after “past course”.

Therefore, in order to correctly understand “current situation”, it is insufficient to analyze current information and data “only” in detail, why “Why is the current situation so?” Viewpoint is essential.

And if we can grasp “the tendency from the past to the present situation”, it will be possible to read the big story with clues to them and to examine future ways.

When analyzing time series data, there are two broadly divided viewpoints. Let’s briefly explain below.

Analysis perspective to capture “time series” -1: Analyze regularity
Regularity refers to the “pattern of change that appears repeatedly”. For example, it is a pattern of change in which the following things appear repeatedly.

Long-term trend:
tendency to change in one direction over a long term, such as aging of the population, digitization, climate change · Trend
Periodic fluctuation: Changes
in periodicity and circulation every two to three years, such as price fluctuation due to business cycles and inventory circulation
Short term fluctuation:
Changes periodically seen within a year, such as seasonal fluctuations and year-end adjustment fluctuations
Irregular fluctuations: Irregular fluctuations due to
sudden booming and sudden social incidents / accidents
If we can discover “patterns of changes that appear repeatedly” through analysis of time series data, predicting changes in advance will make it easier to lead to opportunity creation and risk avoidance actions.

Analysis viewpoint to capture “time series” -2: Analyze projection value · inflection point
“Projection value” refers to a sudden event that deviates from the regularity so far. And the “inflection point” is a turning point / turning point that changed its regularity despite having regularity in a certain direction (rising shoulder to the right / descending to the right) etc. .

“Probability values and inflection points exist” suggests that “different dynamics and mechanisms have started to work, and structural changes that are different from past common sense are occurring .

“Structural change” can sometimes influence the future of your business.

Therefore, if you find some “protruding value” or “inflection point” through time series data analysis, what happened at that time? “” What kind of mechanics worked? “” That mechanics In light of that, what is going to happen in the future? “Let’s habit of analyzing and guessing.

Related article
Observational power and insight | All procedures and methods to train ‘power to notice’ and ‘insight’

What is product life cycle | How to get ahead of product lifecycle

Nine viewpoints to improve analytical capability and example-8: viewpoint to combine
Analysis perspective 8: Analyze in combination

Information and data may change in appearance by analyzing a combination of several viewpoints. For example, please see competition comparison data of the following item satisfaction survey.

f: id: missiondrivencom: 20181028182214 p: plain

If we receive the above data obediently, our company’s product A exceeds the satisfaction score of competing product B in 8 out of 10 items and it can be regarded as “victory”. However, with this, can we judge that “our company A’s products are more competitive than competing products B?”

Next, please see the following data. It is data which combined “importance viewed from target” to the data on product satisfaction level.

f: id: missiondrivencom: 20181028182210p: plain

If you look at the graph above, although our own product A exceeds the competitive product B in the 8 items of satisfaction item, the target is “practical” and “useful” which are the two most important items It is understood that it is lower than competitive product B. In other words, it is in a state that “the target is winning with elements that do not place much importance and the target is losing the item that emphasizes the target” state.

If you look at this, you will find that you can no longer say that “your company’s product A is competitive compared to competing product B”.

Thus, one-sided data analysis sometimes misleads conclusions and judgments. Therefore, when conducting data analysis, in the light of that purpose “let’s combine” combine multiple elements “custom.

Nine viewpoints to improve analytical power and examples-9: Structural viewpoint
Analysis perspective 9: Structure and analyze

Structuring refers to revealing the components that make a thing happen and the relationship between its components.

At the beginning, the analysis said “to examine individual elements and deepen the relationship between their respective relationships”, but that can be said as a culmination of “structured”.

Structuring is often arranged in a tree like “cause investigation tree” or “problem solution tree”.

Natural trees are divided into several branches from one trunk, plus leaves, flowers and fruits at the ends of the branches, thus playing a single function as a whole. Just like this, many problems in the world often form a major problem that becomes a trunk by the combination of small tasks that become branches and leaves.

Therefore, when analyzing complicated things or solving problems, it is often effective to take a tree as a whole, divide it into elements like branched branches, and think about meaning for each element .

And to analyze the structured tree, the following two viewpoints are effective.

Structure and analyze viewpoint -1: Capture trees as “composition”
Grasping the “whole and part” of things statically and grasping “the inclusive relation of the whole and the part” and “the difference in the scale of the parts” is a view from “view as a composition” viewpoint.

For example, when a woman is regarded as “whole” “part”

An infant
A student
Single lady
DINKS female
Housework housewife
Senior women
It is in “inclusion relation” seen from “female whole” including such as. To put it another way, the above 1-8 women are all “female-wide” relationships if they add everything up.

And from the viewpoint of “female whole”, if you can grasp the “scale” of 1-8 corresponding to “part”, “what segment will you sell to what extent?” “How much marketing investment is necessary for that?” It becomes easy to think and it is an important suggestion in thinking about the marketing strategy.

f: id: missiondrivencom: 20181028182201 p: plain

Structure and analyze point of view 2: Tree as “mechanism”
The second is to grasp the mechanism dynamically by catching the tree. Structure correlations and causal relationships, which elements are responsible for which elements? It can be said that it is a viewpoint to grasp.

If structuring of things is done properly, by clarifying the mechanism of the problem occurrence and closing the main plug, it is possible to solve the problem derived there from the root. It will also make it easier to develop effective means based on causality.

Related article
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f: id: missiondrivencom: 20181028182256 p: plain

Method of analysis
Next, let’s explain the basic analysis method.

Method of analysis 1: Grasp the purpose
Analysis is about trying to find the cause of a thing and to find a means to change some situation in a desired direction. Therefore, there are objects such as clarification of some cause or discovery of some means in the analysis.

In other words, no matter how much groundbreaking rule it is discovered, if it is not related to the purpose of the analysis, its discovery is of no value.

In the analysis, there is a realistic purpose leading to the next action, such as elucidation of some cause or discovery of some means, the purpose of which is to determine the way of analysis work.

Therefore, when analyzing, why do you analyze “why” and “what for”? Let’s habit to check carefully.

Analysis method 2: Set up a framework
In order to examine something that is difficult to understand only by capturing the whole vaguely, it is necessary to devise a framework such as “how far do you want to capture the whole range?” And “how to set up cut points when dividing into parts”.

There is no absolute right answer in the way of making the framework itself, but “multifaceted viewpoint” and “logical thinking” are useful in considering the framework.

In the commentary below, we will explain in detail about “how to use your head” in “multifaceted thinking and logical thinking”, so if you have time to read it together, it should be some hint.

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In the business world, there is a business framework which is “framework of thinking” that is used over time. It is also an option to advance analysis using these frameworks.

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Analysis method 3: Collect information and data according to the framework
Naturally, analytical work can not be done unless there is information or data that becomes the “material” of analysis. However, in a common case, it is a case that trying to gather information or data that seems to be relevant anyhow in a carpet bombing while conscious of the analysis theme somewhat ambiguously.

Although mentioned at the beginning, the carpet bombing-like information gathering / data collection involves the risk of “time out”, and if too much time is spent too much analysis analysis of the essence becomes unnecessary or the timing of the decision to be analyzed Will be delayed.

There is no such thing that 100% of the necessary information and data are surely gathered in this business. As for information and data, the feelings of “the better the better the better” is the feeling, but let us realize that viewing “productivity” is necessary for information gathering and data collection.

Related article
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Analysis method- 4: Analyze information and data and gain insight
After collecting information and collecting data, it is the next step of analyzing. We have already discussed the point of view for analyzing information and data, so please do see it again.

In addition to analysis, there are two other things necessary in addition to “perspective”. It is ‘observational power’ and ‘insight’.

If there is no “observability” in the first place, you can not notice the regularity of information and data, salient values, inflection points. Furthermore, without “insight”, it is impossible to see “causes” and “mechanisms” behind them.

In the following article I will explain about “how to train observational power and insight” which is essential for “improvement of analytical ability”, so please refer to it.

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Observational power and insight | All procedures and methods to train ‘power to notice’ and ‘insight’

Analysis method 5: to draw conclusions and make decisions
The final step is to give a “conclusion” for analytical purposes based on information & data analysis.

But no matter how precisely the analysis is done things can never be 100% elucidated. There are always “black boxes that are not obvious” in the changing environment and competitors’ movements every day. And as there is a black box, there will always be a risk of “not so” in the conclusion we got from the analysis.

However, as the purpose of the analysis is to connect decision-making and action, it is also a point of view of the analyst’s arms, as to how to fill the black boxes that were not clarified, how to evaluate the risks and lead to decision-making.

In that case, a comprehensive judgment that incorporates not only analytical ability but also the following elements is necessary.

Analysis and Decision Criteria -1: Law
Through research in economics, psychology, or business administration, a theory considered highly reproducible with high probability

Analysis and decision-making criterion-2: rule of thumb
The theoretical backing is not sufficient, but from the past multiple experiences it can be predicted with certain accuracy that “this will be done in this manner”

Analysis and Decision Criteria – 3: Cases
Although it is only an individual case, by generalization and generalization, in the case where it is recognized that the causal relation and the mechanism in the background are common

Analysis and Decision Criteria-4: Estimation
Empirical support is not enough, but considering the viewpoint of the overall thing comprehensively, reasoning seems reasonable

Analysis and Decision Criteria -5: View
Opinion / view of experts familiar with the field

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Concept | | Concept Meaning and Procedure to Increase Conceptual Skills

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Books that acquire analytical skills | Recommended books 6 volumes
To conclude, let’s introduce “books that acquire analytical skills” that you can recommend to you. The criteria selected are as follows. I picked up any of the following.

A book of data analysis that k_bird actually reads, and it seems that it was simply “wonderful”.
Data analysis related books that are actually useful for strategy planning practices and case sharing.
Data analysis related books that have been read over many years and that can find “essence” and “principle” that will not change even when the times are crossed.
Of course, it all comes with a comment “Why should I read?”

Books Recommended Books That Gain Analytical Ability Books-1:
“Analytical Techniques” for Decision-Making – The Thinking Method of Problem Discovery and Solving to Maximize Business Results
There are also many misunderstandings that misunderstand “analysis” as “tabulation of numerical values” or “creation of graphs”.

However, the analysis is for problem solving and decision making. And it is important to analyze and analyze that contributes to decision making, it is the ability to find out “cuts” of analysis.

This book is a masterpiece describing the importance of former McKinsey & Company consultants “how-tos of analysis”, as well as the “cuts” that are necessary for analysis.

The publication of this book dates back to 1998.

It is still being read through after the era of rapid change because the essence which can not be shaken is drawn beyond the times.

From the perspective of analysis, there are various aspects such as “think size,” “to compare,” to “think in time series”, “to think apart”.

If your analysis remains in ‘summary’ or ‘graphing’, it should be a book that scales fall from the eyes.

“Analytical techniques” for decision making
posted with Yomeleba
Later Masatake diamond company
Rakuten Books
Books to be developed analytical skills Recommendation book 2:
Textbook of data analysis for active in the world learned in Nissan
This book is a book that explains the “data analysis method” globally applicable by authors who worked for Nissan for over 10 years, and made numerous proposals to Carlos Ghosn and foreign officers.

Nonetheless, the content is described in an easy-to-understand manner, and since “basic analysis method”, “how to make a story from analytical figures”, “how to present presentation data” etc. are explained along the procedure, It is a high-standard practice book.

Data analysis tends to be drowned in “sea of data” otherwise, but even if “cuts” and “procedures” are suppressed, practical analysis that contributes to problem solving becomes possible.

This book is a good book worth learning such “cuts” and “procedures” and to learn the practice of data analysis.

Textbook on data analysis for active in the world learned at Nissan
posted with Yomeleba
Kichiro Kashiwagi Nikkei BP Inc.
Rakuten Books
Book Recommendation
to Gain Analytical Power Book 3 – Data Analysis Power as Weapons
The main feature of this book is that it explains the broad meaning of statistical methods frequently used in business and explains the flow of analysis.

Speaking of “statistics” there are many business people who shy away as “mathematical and professional stories”.
However, statistics can also be used without mathematical knowledge so that it is not necessary to know the structure of the clutch and the structure of the engine in driving the car.

This book focuses on “understanding of facts” which is essential for problem solving, and is a book that explains the application to business while explaining the statistics starting from “logic” rather than mathematical formula.

What matters in statistics is not to “be able to calculate mathematical expressions”, but to understand the logic behind the scenes and make use of it in business.

If you feel that ‘you are not good at statistics’, it is a good book that pays that weak consciousness.

Data analysis as a weapon
posted with Yomeleba
Tatsuo Nakanishi / Shinichiro Hatake Japanese business publishing company
Rakuten Books
that will acquire analytical skills Recommendation Book 4: Books that can do data and statistical analysis that does not say “it, it has grounds?”
This book is a useful book for those who acquire statistical things to drop statistics thinking into practice.

In this book, a newcomer who analyzes data for the first time introduces the process of gathering data, analyzing it, and creating a presentation material with a story.

Also on techniques of analysis such as regression analysis “Techniques on how to do in Excel” are packed with techniques that can be used from today.

By utilizing data & statistical analysis in various aspects introduced by this book, you should be able to make “prediction” and “decision making” with higher added value, which is different from the past It is.

A book on which data and statistical analysis can not be said “Does it have basis?”
posted with Yomeleba
Yoshiharu Kashiwagi Japan business publishing company
Rakuten Books
Book Recommendation
to Gain Analytical Ability Books-5: Statistics Understanding with Manga Regression Analysis Edition
This book is a book that explains “regression analysis” which is indispensable in predicting things and events.

As you can see from the cover image, you can comment on “regression analysis” very easily using comics.

“Regression analysis” is a statistical analysis method mainly used for predicting things, but if it can understand even the logic behind the regression analysis, it can be applied to “multiple regression analysis” and “quantification theory” It should be easy to understand.

Various mathematical expressions appear in this book, but edited to understand to some extent even if skipping to some extent.

By all means, I want you to understand the logic behind “prediction” and “regression analysis” in this book.

Statistical regression analysis understood by manga
posted with Yomeleba
Nobu Takahashi, Inoue Iroha, Trend Prohome Company
Rakuten Books
Books Recommended Books
That Gain Analytical Ability Books-6: Factor Analysis that Nobody Tells You – Factor Analysis Introduction
This book is a book which is explained in “Factor Analysis” which is essential for marketing.

“Factor analysis” is a statistical method that is essential when segmenting consumers by lifestyle and values.

“Factor analysis” is commented out very clearly, as it is being sung in subtitle “Introduction to factor analysis which absolutely does not come up with formulas”.

By reading this book you will be able to understand the logic behind the factor analysis.

Unless you are aiming for a data scientist, the multivariate analysis method you should understand as a marketing representative is enough for “regression analysis” and “factor analysis”.

I would like you to understand the logic behind “factor analysis” in this book.

Factor analysis that nobody taught – Introduction to factor analysis that absolutely does not give formulas
posted with Yomeleba
Takeshi Matsuo, Toshiaki Nakamura Kitaoji Shobo
Rakuten Books
Other commentary articles and recommended books
If you are interested in anything other than this commentary, I will make a link so please do search for necessary articles.

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Thinking method · List of commentary on business skills | Thinking method to make you a brand

What is Abduction? Explain the hypothesis thinking [thinking method and thinking habits]

Observational ability and insight are all steps to acquire “ability to notice” and “ability to see”

What is problem solving? Explain all processes of problem solving and how to train problem solving skills

Also, in the following article, I will introduce recommended books to those who want to learn more. I would be pleased if you could see it.

Recommended books related to business skill management
Business books 100 volumes | Recommended books by business category of 17 | from primer to masterpiece

Logical thinking book | Recommended books by purpose 14 books | reading method to make you a brand

Book on problem solving | Recommended books by category 21 volumes | Reading law that makes you brand

Management book | Suggested books by purpose 21 volumes | Reading law that makes you brand

Recommended book related to branding · marketing
Marketing book | Recommended books by category 42 books | reading method to make you a brand

Branding book | Recommended books by category 21 books | reading method to make you a brand

Corporate branding book | Recommended books 4 volumes | Reading law that makes you a brand

To the end

From now on, I will continue to explain the “Thinking Law to make you your brand”.

However, with the busy schedule, this blog will be irregularly updated.

Still, if you feel sympathy with the gist in this blog and want to get some hints, please register this blog as reader registration , Twitter , facebook registration.

When k_bird updates the blog, you will receive notifications.

What is SWOT analysis ?

What is SWOT analysis and what does it do?

Many branches of knowledge have the keywords that it is impossible to imagine those sciences without those words.

For example, if we extract supply and demand from the economy, there will not be much left of it, despite the massive body of this knowledge.

In the same way, if we take strategy, opportunity, threat, strength, and weakness, we have diminished an important part of the strategy. The four terms commonly referred to as the first letter of their English equivalents, as a SWOT or SWOT matrix:

  1. Opportunity

  2. Threat

  3. Strength

  4. Weakness

The SWOT matrix can be considered as the oldest strategy tool, and the SWOT analysis based on this matrix has become the standard part of most of the books and official references in strategic thinking and strategic thinking.

Although we often have enough familiarity with this tool, we focus on a brief overview of this tool, with the aim of making the subjective image of friends complementary to the SWOT analysis as well as the formation of a common language in this field.

SWOT matrix

The first step in using the SWOT analysis is to list the strengths, weaknesses, opportunities and threats, each one individually and accurately. The two terms of strength and weakness refer to the internal state of the business, and opportunities and threats speak of the external environment of the business:

A SWOT matrix to be used later for SWOT analysis. But its framework needs to be changed

Therefore, the following can be examples of strength and weakness in a business (SW):

  • High / Low liquidity
  • Access to or lack of technical and specialized knowledge
  • Owning a strong base among customers
  • A high or low share of human resource costs in the structure of business costs
  • Simple or difficult access to vital resources for businesses
  • Motivated by the high or low labor force
  • High quality or low products
  • Accessor lack of access to a powerful distribution network

By contrast, the following can be examples of opportunities and threats in a business environment (OT):

  • The fluctuation of the rial against the dollar
  • The stability or instability of the laws in the field of the activity of a business
  • The presence or absence of large rivals with state support and subsidies
  • The prevalence or prevalence of the culture of using a business’s products
  • Changes in population pyramid and demographic characteristics of the community
  • Changes in the technological infrastructure of the country
  • Advances in the field of Information Technology
  • Strengthening or weakening the country’s political relationship with other countries
  • If we put the strengths, weaknesses, opportunities, and threats in a slightly higher framework, we will come to this matrix:
  • Sample SWOT matrix completed

SWOT analysis

SWOT matrix should not be confused with SWOT analysis. This matrix is just a way to show the status of a business. But the main goal of listing strengths, weaknesses, opportunities and threats is to look at strategic options for a business. Otherwise, the listing of strengths, weaknesses, opportunities and threats, by itself, can not be miraculous and influential.

For this reason, the next step after determining the components of S and W, and O and T is to consider their relationship with each other and their effect on each other:

SWOT analysis

Strategic thinking

Strategic thinking

Strategic Thinking Cognitive Map
Strategic thinking has been considered less than other issues and strategies related to the strategy.

Strategic thinking
Strategic thinking

Usually, when we hear the name of a strategy, issues such as strategic planning, implementation, and implementation of the strategy, or even strategic control, are in our minds, but strategic thinking has a small contribution.

Even many of the books officially introduced as strategic thinking eventually replicated the details of strategic planning.

In addition, given the importance we attach to strategic thinking, we decided to devote an independent chapter to this discussion.

What is the purpose of strategic thinking?

The goal of the lesson is strategic thinking, teaching thinking, and thinking based on the principles of strategy.

Strategic thinking, as its name implies, teaches us a better way of thinking. Help us better see and evaluate our resources and maximize the opportunities that exist in our environment.

What are the lessons for strategic thinking?

Contrary to some of the complementary lessons that are not available without offering the project in the proposed courses, we do not have any limitations on this subject.

However, we believe that studying and familiarizing with the concepts of system thinking and decision making can help in the deeper understanding of this subject.

At the same time, strategic thinking is a prerequisite for a business strategy lesson, and by studying and learning it can understand the concepts of business strategy better and deeper.

Is strategic thinking useful only for executive executives?

Although many examples of strategic thinking lessons from the business environment have been chosen, strategic thinking is not just to improve business management. From this perspective, gender can be considered as a systematic thinking lesson.

System thinking can also be used extensively in the business environment and effective. But we know well that thinking is not systematically limited to business and can affect other aspects of our lives.

Rich Horwath, whose books are also one of the sources of a strategic supplementary lesson, defines an interesting story.

“Do you see strategic thinking and see yourself as a strategic thinker?”

He asked participants in seminars and seminars.

Interestingly, the response pattern of the respondent is almost always the same.

Senior managers say confidently: Yes! Certainly! Of course!

Intermediate executives shake their heads a little bit, and somehow they confirm them to a certain degree.

Those at the bottom of the organization usually silence this question.

It seems that we were somewhere in the corner of our minds that someone in high standing should be a strategic thinker and someone who has no strategic thinking ability (or not in a position that does not need this ability) )

Strategic thinking is not for managers and is required at all levels of the organization

What is the relationship between strategic thinking and strategic planning?
If you expect a clear and precise answer to this question, unfortunately, your expectation will not be met.

Although writers and thinkers in the field of management simply and repeatedly use the two words of strategic planning and strategic thinking, there is no agreement on the difference between the two and the relationship between the two concepts.

The definition and attribute of strategic thinking vary from source to source.

If you look at the world of books and articles and top masters in this field, you will find four different answers (and even contradictions) for this question.

Prerequisite for Strategic Thinking for Strategic Planning

People like Henry Mintzberg believe that strategic thinking and strategic planning are two different ways of thinking, one of them (strategic thinking) is another prerequisite (strategic planning). In other words, we first understand and understand the strategic thinking of space, and then, relying on strategic planning, we find out what we have learned and operational.

The separation of strategy in thinking and planning is not beneficial

The second group includes people like Michael Porter who argue that strategic thinking is an analytical and fully-designed approach. When you see someone like Porter, you realize that the third concept is used instead of strategic thinking and strategic planning, which is strategic analysis. Michael Porter examines the strategy in two sections:

Diagnosing and analyzing the industry and its current and future status
Choose the position you want (or can) with your business in the industry

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