CRM (Customer Relationship Management)
customer relationship management (customer relationship marketing)
CRM (Customer Relationship Management) is a management method (or marketing method) that continuously builds relationships with specific customers, thereby improving sales, profits, and corporate value as a result.
Based on the idea of customer lifetime value (LTV), customer selection, etc., we aim to raise customer ‘s satisfaction and acquire and maintain important customers by conducting marketing with the a focus on each target. When implementing CRM, keep the following flow in mind.
① Build customer databases, etc. to gather customer information and grasp / identify cut points of segmentation and customer needs.
② Select and rank customers who are important for their company.
③ was the target customer of needs products and corresponding to the service to focus on providing a customer to win.
④ We will make efforts to maintain that customer, thereby increasing sales.