What is a brand?
Brand and branding definition and brand-related terms
✔ Brand and branding
Do you need to start the first brand and branding course with brand definition and glossary by explaining brand-related words?
It is usually assumed that the # glossary is the last part of a textbook. In classrooms, words are usually gradually defined throughout the classroom.
The main reason for brand and branding starts with the brand definition and other related terms is the plurality of views and differences in branding and branding.
Everyone, according to his or her day, has adjusted and changed the brand definition and branding according to his or her needs, depending on his or her background! For this reason, we have to start the discussion with word definitions before starting a more specialized course, with the goal of forming a common language brand and branding.
What you see here is merely general and general definitions to reduce the likelihood of misunderstandings and misunderstandings from the basic concepts, and each of these concepts will be further examined in future lessons.
Different schools in the brand definition
The brand has seen a lot of changes over the last few years.
Usually, the way a brand is defined depends on who has defined it and what perspective it looks at.
Tilde Hedging and colleagues explain in their brand management book that, by reviewing more than 300 articles in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review and the European Journal of Marketing, they have been able to look at at least seven different views on branding and brand analysis. Detect:
Economic Look to Brand Definition and Branding Style
This is the look that accountants and financial managers have for the brand. The brand is part of the organization’s intangible assets, which appears on the balance sheet, and the time of pricing the business is taken into consideration.
Identity look at Brand Definition and Branding Style
From this perspective, the brand forms part of the whole organization’s identity. Therefore, an organization strives to create and develop a brand corresponding to that identity based on its definition of identity.
Brand look and branding from a consumer perspective
In this view, brand awareness addresses the issue of what consumers are seeing and hearing about brand-related symptoms.
Branding and branding in the eyes of # personality
If we assume that a brand is like a human being and that it has all the characteristics of a human being, how can a personality be attributed to that brand?
Or let’s say in another way: if people look at our brand as a human being, is it appropriate to see and know what kind of person it is?
Human characters are # introverted. Extrovert. Creative and risk-taking. Conservative and imitative. Happy and alive Both are dead and dead. Wild and immortal. Function and quiet are both. We can apply any attribute that we attribute to a person as a brand.
Looking at the brand from the point of view of relationship and relationship management
This kind of attitude is another common form of brand look and branding.
All those discussions that we hear and read in the context of human relationships can also be raised about a customer relationship with a brand.
We humans look at some kind of relationship. To some others in a permanent form. In some relationships, we have a patron, and we complain in other relationships and seek revenge. All of this gender is also manifested in the relationship of human beings with brands.
Brand look and branding as a recipe for interactions and social status
This is another form of brand look.
Sometimes a successful manager feels that his auto must be brand-specific. His car brand can only be one of three or four main brands in the country. His clothing brand should be selected from among the most expensive or luxurious brands in the world.
Many of the world’s luxury brands, some of which have been identified and discussed in # business stories in the MBA, have become virtually part of the managerial consumption culture.
Naturally, this form of branding, as in all other forms, can ultimately bring long-term economic benefits to brand owners.
But naturally, brands can take advantage of their own brand, not just as a means of selling more, but as a means of building a more powerful collective identity.
Brand look and branding
This form of sight is a method that is usually raised at the macro level and is a matter for government officials.
When we look at culture from a large perspective, brand and brands are beyond the simple and basic equations of business and help to attribute certain attributes and attributes to a culture at a macro level.
Today, Switzerland’s name reminds many of us of the finesse. Perhaps it was a Swiss watch, with its identity and precision, which was called Swiss, but today is the process of inversion formed:
This is the name of Switzerland that gives credit for hours.